Explore the sessions, workshops, presentations, and discussions happening during the event.
KeynoteW201
AI As The New Engine Of Exhibitions
Date: March 20, 2027
Time: 5:00 PM - 7:59 AM
Hall: W201
Artificial intelligence is no longer a side project for exhibitions. It is becoming the core engine that powers how shows are planned, sold, experienced, and measured.
In this keynote, ISE Managing Director Michael Blackman shares how one of the world's largest trade shows is using AI today across operations, sales, marketing, attendee journeys, matchmaking, visitor tools like dAVe, and data analytics.
You will hear concrete examples of AI in floor planning, traffic forecasting, exhibitor lead scoring, retention prediction, hyper-personalised campaigns, intelligent wayfinding, and profile-based content and exhibitor recommendations.
You will also see how data, once locked in silos, is becoming a real-time decision engine for organisers, exhibitors, and attendees alike.
Attendees will walk away with a practical mental model for where AI fits in the exhibition stack, what is possible right now, and what to prioritise first if you want to turn a four-day show into a 365-day learning and revenue platform.
Fireside chatW205
Pivot, Partner, Or Pass With AI
Date: March 20, 2027
Time: 6:30 PM - 7:59 AM
Hall: W205
AI is about to stop being a "feature" and become the invisible infrastructure of how businesses work.
For the AV and ICT channel, that means a hard choice is coming: pivot, partner, or pass.
In this candid fireside chat, Blue Touch Paper's Jon Sidwick shares what he is hearing in boardrooms and channel interviews worldwide, and why sitting on the fence may be the riskiest move of all.
Jon explores how AI is shifting buyers from CapEx product decisions to platform, data, and OpEx-based services, and how that changes who you sell to, how you price, and what "value" actually means.
Expect a practical conversation about building AI-enabled workflows, standing up cross-functional innovation programs, and deciding when to build versus when to partner.
If you lead a vendor, distributor, integrator, or services business that knows change is coming but is unsure how aggressive to be, this session will help you clarify your lane and your first concrete steps.
PresentationW204
From Prompts To AI Design Partnership
Date: March 20, 2027
Time: 6:30 PM - 7:59 AM
Hall: W204
Consultant and digital experience strategist Craig Park shares how he moved from casual AI experiments to building SmartSpaceDX, a proof-of-concept platform that supports AV and low voltage design within A/E/C workflows. Learn how multi-agent systems, structured prompting, AVIXA standards, and IPMX can help automate early and middle design phases while maintaining professional rigor.
WorkshopW204
The Rise of MCP in AV
Date: March 20, 2027
Time: 9:00 PM - 7:59 AM
Hall: W204
AV control has always been about strings, scripts, and "if this, then that" logic. That model is starting to crack.
In this session, NΞXXT founder Byron Tarry introduces the Model Context Protocol (MCP) and explains why it may mark the beginning of the end for control as we have always known it.
You will explore how MCP shifts integration from brittle APIs to intent-driven orchestration, where systems negotiate context and outcomes in real time instead of relying on hard-coded sequences.
Using examples from AV, UC, smart workplace, and early MCP implementations, Byron shows how support platforms, building systems, and AI agents could become the new control layer.
If you are an integrator, programmer, designer, support leader, or enterprise technology owner trying to understand how AI and MCP will impact your work, this session will give you a plain-language explanation, practical starting points, and a candid look at what roles and business models may need to evolve next.
PresentationW202
From Noise To Insight: AI Powered Competitive Intelligence
Date: March 20, 2027
Time: 9:00 PM - 7:59 AM
Hall: W202
AI is transforming competitive intelligence from a slow, rear view mirror function into a live strategic radar. In this session, Simon Dudley explains how AI can continuously scan product, pricing, culture, talent, investor narrative, and ecosystem signals to reveal not only what competitors are doing, but why it is working. Learn how the same approach can support M&A due diligence, partnership selection, and long term scenario planning.
WorkshopW205
Owning Your AV Career In The AI Decade
Date: March 20, 2027
Time: 9:00 PM - 7:59 AM
Hall: W205
Field technician Jonathan Fiorante shares how being passed over for Crestron training pushed him to build his own career path using AI, Model Context Protocol (MCP), and hands on experimentation. Learn how he created a Manual Agent for manuals and firmware questions, along with a touch panel generator that produces HTML5 interfaces in minutes. This session shows AV technicians, programmers, and junior engineers how self education and small practical projects can improve daily work and long term career growth.
RoundtableW205
From Clone To Companion: Designing Trusted AI Avatars
Date: March 20, 2027
Time: 11:30 PM - 7:59 AM
Hall: W205
Industry leader Bill Fons shares the story behind his ultra-realistic AI greeting avatar experiment and the unexpected emotional reaction it created. Learn why trust matters more than realism and how to design AI personas that feel like capable companions instead of almost-human clones.
PresentationW204
Building An AI Ready Startup Tech Stack
Date: March 20, 2027
Time: 11:30 PM - 7:59 AM
Hall: W204
How do you go from "idea" to "live at a major industry show" in eight weeks without painting yourself into a technical corner?
In this practical case study, NΞXXT CTO Brian Adams walks through how the company built its first production tech stack under tight time, budget, and complexity constraints.
You will hear how the team balanced stability and speed by pairing proven platforms like Microsoft 365, WordPress, and HubSpot with emerging AI tools for content, community, and operations. Brian unpacks the real tradeoffs behind choices like Hostinger vs WordPress, HubSpot vs Zoho, Mighty Networks vs AI-first community tools, and Adobe vs a modern AI creativity stack.
If you are responsible for technology decisions in a startup, new business unit, or innovation program, this session gives you a grounded view of what to lock down, where to experiment, and how to "practice what you preach" when you claim to be an AI-driven organisation.
KeynoteW202
Crafting the Magnetic Workplace for Tomorrow's Workforce
Date: March 20, 2027
Time: 11:30 PM - 7:59 AM
Hall: W202
Hybrid work is still unsettled, return-to-work mandates feel like a shortcut, and AI is accelerating faster than most organisations can absorb.
In this closing keynote, the Founder of Techsync offers a bold, debate-friendly call to action for Pro AV and workplace leaders: stop thinking of collaboration as a feature - it is now the foundation of why offices exist at all.
The session connects four realities shaping the market right now:
• AI as a once-in-a-generation shift.
• The need to build magnetic workplaces rather than enforce attendance.
• The urgency of meaningful experimentation over incrementalism.
• The convergence of IT, Real Estate, HR, and line-of-business leadership.
You will also explore a practical "SMART workplace" compass that ties together security, sustainability, and AI, and ends with a provocative look at meetings where digital AI agents become active participants alongside humans.
KeynoteW201
The AAAI Playbook for Enterprise AI
Date: March 21, 2027
Time: 5:00 PM - 7:59 AM
Hall: W201
Futurist and business leader Julian Phillips introduces AAAI - Agilify, Amplify, Agentify, and Ignition - a practical framework for turning enterprise AI uncertainty into meaningful action. Drawing on ideas from his book LevAIthan and examples from Walmart, Salesforce, Microsoft, and Moderna, this keynote helps leaders improve organisational speed, increase human creativity, and rethink work around people and AI agents.
PresentationW202
Practicing What We Preach With AI
Date: March 21, 2027
Time: 6:30 PM - 7:59 AM
Hall: W202
Entertainment technologist and community builder Laura Frank shares how she used a custom GPT called the Brainstorm Engine to prepare for an InfoComm panel on AI transformation. Instead of asking AI to write her talking points, she used it as a thinking partner to clarify her perspective, explore AI skills gaps, identify practical workflow opportunities, and examine AV's role in the AI enabled workplace. Learn a six step framework for using AI to sharpen ideas, test assumptions, simulate criticism, and improve leadership storytelling.
WorkshopW203
From Paperwork to Peoplework
Date: March 21, 2027
Time: 6:30 PM - 7:59 AM
Hall: W203
Pensar LED Senior Project Manager Miles Dean shares how he used AI as a shadow teammate to reduce administrative work, avoid technical errors, and spend more time with customers and family. Learn practical AI workflows for forms, specifications, pre-installation coordination, and project management.
PanelW204
Beyond Silicon Valley: APAC's AI Blueprint
Date: March 21, 2027
Time: 7:30 PM - 7:59 AM
Hall: W204
Long-time regional leader Marc Remond explores how Asia Pacific is shaping the future of AI in ProAV. The session covers China's innovation, India's AI infrastructure, BPO and Global Capability Centers, sustainable data centres, regional talent, data governance, and how vendors and integrators can evaluate AI development partners across APAC.
PresentationW202
AI At The Edge: Rethinking Digital Signage
Date: March 21, 2027
Time: 7:30 PM - 7:59 AM
Hall: W202
BrightSign VP of Software Greg Herlein explores how AI models and NPUs can bring intelligence directly onto digital signage players without relying on the cloud. Through a practical gaze detection and audience measurement application using a BrightSign player and an inexpensive USB camera, learn how edge AI can measure engagement, trigger content, reduce cloud costs, and support privacy by keeping video on the device.
PresentationW204
From Skateboard To Sportscar - Almo's AI Journey
Date: March 21, 2027
Time: 7:45 PM - 7:59 AM
Hall: W204
Exertis Almo Pro AV's Director of Sales, Karen Castaño, shares how the team used an AI outbound calling agent named Aria to reach thousands of dormant customers and leads with only two sales representatives. Learn how a small six thousand dollar experiment evolved into an AI calling agent that cleans CRM data, revives unmanaged accounts, and hands warm conversations to human representatives. The session covers real challenges involving voice quality, AI disclosure, customer trust, internal scepticism, and iterative experimentation.
WorkshopW201
Transforming Field Service With Smart Techs
Date: March 21, 2027
Time: 9:00 PM - 7:59 AM
Hall: W201
Field service has always been the pressure cooker of the integration business - classrooms with no audio, nurse call systems throwing alarms, boardrooms with dead screens and impatient executives. The problems are urgent, the root causes unclear, and the people on the front line are expected to deliver calm, fast answers with limited context.
In this session, veteran service leader Brian Banks shares how he turned that chaos into a system by wiring AI directly into the technician's day. Starting in a low voltage integrator supporting nurse call, threat management, AV, access control, and fire alarm, Brian designed a Smart Field Tech mobile app that puts manuals, tribal knowledge, and CRM history in one AI-powered interface. Techs can ask natural language questions, pull proven fixes from veteran colleagues, and see patterns from past tickets for that same site.
The result is not "robots instead of techs" but humans who are less human patch panel and more problem-solving partner. If you lead service, support, or field operations, this is a concrete blueprint for using AI to boost first-time fix rates, reduce burnout, and turn every truck roll into a learning loop.
KeynoteW202
Escaping the AI Amplification Trap
Date: March 22, 2027
Time: 12:00 AM - 7:59 AM
Hall: W202
AI is not your strategy. It is an amplifier. In this candid keynote, Byron Tarry shares lessons from building an AI-focused business and explains how leaders can amplify their strengths, automate commodity work, and bring in outside expertise when human judgment matters most.